Jeff Behrens is a digital product and marketing leader with a winning skill set spanning product management, UX research and design, demand generation and content strategy. His unique combination of technical, creative and editorial skills fuels his leadership of large teams comprised of designers, marketers, engineers, editors, analysts and everyone in between to create compelling digital experiences that drive audience/prospect engagement and product excellence.
Headed all aspects of product development and design for Democracy.com, a civic engagement platform connecting citizens to officials, candidates and causes, as well as the most comprehensive public search of elected officials and political candidates in the United States.
Led product management, design, digital creative development, email marketing, content strategy, performance measurement and SaaS vendor relationships for all corporate digital marketing functions, including on-site experiences for events and conferences. Consistently grew audience and prospect lead pools across channels and led initiatives to improve the digital client service experience.
Led the redesign, redevelopment and relaunch of nielsen.com, and implemented an engagement strategy that doubled the number of leads collected annually and consistently grew traffic year-over-year. Created and grew a team of content managers, web developers and strategists to manage digital platforms, content, social strategy, and on-site digital presence at events.
Managed production and editorial functions for Nielsen’s global web properties, and wrote original content for the company’s websites, blogs and social media channels. Identified, designed and managed projects to introduce new functionality to Nielsen’s websites and content management systems.
Developed, wrote and managed digital content for internal, public- and client-facing channels, and was responsible for web traffic analysis, audience development and content strategy optimization.
Product/Project Management: Basecamp, Confluence, GitHub, Jira, Slack, Trello
Marketing Technology: Adobe Marketing Cloud (Analytics, Experience Manager, Target, Search & Promote), Google Analytics, Google Search Console, Hubspot, Litmus, Marketo, Moz SEO Suite, Salesforce Marketing Cloud (ExactTarget, Pardot), Salesforce CRM
Web Application Development: Responsive/Adaptive design, HTML/CSS/JavaScript (jQuery, Sass, Less, Bootstrap), LAMP server administration, Linux, OSX, Windows
Content Management Systems: Adobe Experience Manager, Drupal, OpenText, Wordpress
Design: Adobe Creative Suite, Adobe XD, Axure, Invision, Sketch, Zeplin
User Experience Design, General Assembly, 2017
UX research methodologies, wireframing and prototyping, design patterns and user testing
American University, Washington, D.C., 2006
B.A. (cum laude), Journalism, American Studies
Institute for Democracy in South Africa, Cape Town, South Africa, 2003
South African political history, peace and conflict resolution, international relations
University of Namibia, Windhoek, Namibia, 2003
Namibian political history, environmental policy, international relations
I live my work-life at the intersection of technology, user experience, brand and marketing strategy.
I love sensible, user-centered design that delivers rich, engaging content, and I love working with and leading passionate creative, strategy and engineering teams.
Drop me an email, hit me on messenger, shoot me an InMail, or DM me.