Summary

Jeff Behrens is a digital product and marketing leader with a winning skill set spanning product management, UX research and design, demand generation and content strategy. His unique combination of technical, creative and editorial skills fuels his leadership of large teams comprised of designers, marketers, engineers, editors, analysts and everyone in between to create compelling digital experiences that drive audience/prospect engagement and product excellence.

Experience

Democracy.com

New York, NY

Product and Content Lead
2018-Present

Headed all aspects of product development and design for Democracy.com, a civic engagement platform connecting citizens to officials, candidates and causes, as well as the most comprehensive public search of elected officials and political candidates in the United States.

  • Determined product roadmap combining input from management, engineers, stakeholders and prospectives
  • Designed wireframes, full-fidelity designs and user flows, as well as live prototypes using HTML, CSS and JavaScript
  • Wrote and edited content for email marketing, customer communications, and web-based collateral

Nielsen
(NYSE: NLSN)

New York, NY

Vice President, Global Digital Marketing & Creative Technology
2015-2017

Led product management, design, digital creative development, email marketing, content strategy, performance measurement and SaaS vendor relationships for all corporate digital marketing functions, including on-site experiences for events and conferences. Consistently grew audience and prospect lead pools across channels and led initiatives to improve the digital client service experience.

  • Led a high-performing internal agency team of more than 10 associates and dozens of agency partners
  • Served as global Product Manager for digital publications, web properties, content management systems, marketing automation, email, analytics and testing platforms
  • Established the Mobile Application Center of Excellence to streamline enterprise-wide mobile application development, branding and UX
Senior Director, Global Digital Marketing
2011-2015

Led the redesign, redevelopment and relaunch of nielsen.com, and implemented an engagement strategy that doubled the number of leads collected annually and consistently grew traffic year-over-year. Created and grew a team of content managers, web developers and strategists to manage digital platforms, content, social strategy, and on-site digital presence at events.

Digital Marketing Manager
2010-2011

Managed production and editorial functions for Nielsen’s global web properties, and wrote original content for the company’s websites, blogs and social media channels. Identified, designed and managed projects to introduce new functionality to Nielsen’s websites and content management systems.

The Depository Trust and Clearing Corporation

New York, NY

Digital Editor
2007-2010

Developed, wrote and managed digital content for internal, public- and client-facing channels, and was responsible for web traffic analysis, audience development and content strategy optimization.

Skills and Expertise

Digital Product Management & Technology
  • Agile Product Management
  • Content Management Systems
  • Front-end Development
  • Mobile Application Development
  • Platform/SaaS Integration
  • Prototyping and Wireframes
  • User/Prospect Research
Marketing & Demand Generation
  • Digital Analytics
  • Email Marketing
  • Landing Page Optimization
  • Marketing Automation/CRM
  • Multivariate Testing
  • SEO/SEM
  • Social Advertising
Content, Design & Creative Strategy
  • Branding and Voice
  • Content Strategy and Architecture
  • Digital Advertising Creative
  • Editorial Strategy
  • Social Media Strategy
  • UX/UI Design
  • Writing and Editing

Technology

Product/Project Management: Basecamp, Confluence, GitHub, Jira, Slack, Trello

Marketing Technology: Adobe Marketing Cloud (Analytics, Experience Manager, Target, Search & Promote), Google Analytics, Google Search Console, Hubspot, Litmus, Marketo, Moz SEO Suite, Salesforce Marketing Cloud (ExactTarget, Pardot), Salesforce CRM

Web Application Development: Responsive/Adaptive design, HTML/CSS/JavaScript (jQuery, Sass, Less, Bootstrap), LAMP server administration, Linux, OSX, Windows

Content Management Systems: Adobe Experience Manager, Drupal, OpenText, Wordpress

Design: Adobe Creative Suite, Adobe XD, Axure, Invision, Sketch, Zeplin

Education

User Experience Design, General Assembly, 2017
UX research methodologies, wireframing and prototyping, design patterns and user testing

American University, Washington, D.C., 2006
B.A. (cum laude), Journalism, American Studies

Institute for Democracy in South Africa, Cape Town, South Africa, 2003
South African political history, peace and conflict resolution, international relations

University of Namibia, Windhoek, Namibia, 2003
Namibian political history, environmental policy, international relations

Close
Resume

About Me

Copy and code, words and wireframes, typography and tech.

I live my work-life at the intersection of technology, user experience, brand and marketing strategy.

I love sensible, user-centered design that delivers rich, engaging content, and I love working with and leading passionate creative, strategy and engineering teams.

Resume

Selected Works / Portfolio

Digital Creative Writing

Get in touch

Have an idea, company or project? Think I might be able to help?

Drop me an email, hit me on messenger, shoot me an InMail, or DM me.

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